Yearbook Staff Manual
Purpose: The purpose of the yearbook is to provide a historical
record of things that influenced or affected the school and students. It is
a reference book of and for the community. It is a public relations tool
that captures the year like a time capsule. It is representative of all
students and activities in the school and the community. It captures the
spirit and personality of the school. It is the story of one school year
in a responsible and creative way. Finally, it is a picture book.
Role of Adviser: First, this is a student publication. An adviser's job is
to offer advice and guidance. The adviser is a liaison between the staff
and the faculty and administration. In addition, the adviser is an agent
of the school with the publisher. The adviser presents choices and
challenges, acts as a sounding board, and trains and teaches current yearbook
practices. The adviser frequently needs to evaluate student efforts and
results. The adviser is an authority on libel, slander and obscenity. The
adviser has final approval over all materials sent to the printer.
The Yearbook Staff: Job Descriptions
Editor
This person delegates the duties and responsibilities of the entire staff.
It is necessary for him or her to communicate his or her expectations.
Developing the theme and all thematic related materials including cover,
opening, closing and dividers are his/her responsibility. Editing should be
done by the editor only after the material has been proofread at least three
times previously. It is also imperative that the editor be a leader and
encourage and motivate the staff.
Layout Editor
This person assists the editor in developing the layout portion of the book.
He or she helps the editor to complete the ladder, train the staff, and check
all layouts for consistency and quality.
Copy Editor
This person is responsible for proofreading all copy before the pages are
due. Constructive writing comments should be given on each piece and returned
to the writer for revision. He or she should compare the copy from the
different pages and make sure no information is repeated. See Appendix A.
Photo Editor
This person selects photographers for each assignment and makes sure that the
pictures are taken, developed, printed, and turned in. He or she ensures no
picture is used more than once. Group, club, organization and sports photos
are organized by this person.
Business/Advertising Manager
This person keeps business records, organizes and tracks advertising and book
sales, and sends billing statements and thank you cards.
Section Editors
These people are responsible for completion of all pages. They have the
option of designing layout as long as it is approved by the editor and
advisor. Possible sections include: Student Life, Academics, People, Sports,
Clubs, and Advertisements & Index.
Reporters & Photographers
Reporters are responsible for researching, writing, and turning in copy by
the deadline. The copy must adhere to all yearbook standards and it must be
proofread by at least three other staff members. See Appendix A.
Photographers are responsible for taking all pictures. They must label and
categorize their negatives. Photographers may be responsible for scanning
photos. Additional duties will be assigned as necessary by the Photo Editor.
Fundamentals of Journalistic Writing
All writing must be truthful, unbiased, accurate, and researched. All
research, notes, and quotes must be saved and turned in for verifiable proof.
After writing quotes, staff members should read the quote back to the person
to have them verify the accuracy of the quote.
Staff Organization
Chain of Command
Official Editorial Policy
Coverage
Content focuses on coverage which will meet the wants and needs of the
majority of the target audience, the students and staff of the high school,
as long as those wants and needs are not contradictory to the principles of
scholastic journalism. The staff encourages constructive criticism of any
part of the book, both before and after publication. The book will be as
fair, accurate, complete, and honest as possible. The final authority rests
with the yearbook staff, its editors and advisers. No material that is
libelous, irresponsible, and/or an advocate of illegal activity will be
published. No material deemed inappropriate by the adviser will be
published.
Portrait Policy
All underclassmen and personnel must use the school's official photographer.
It is recommended that seniors use the school's official photographer;
however, an outside photographer may be used as long as the portrait meets
the same specifications as the school's portrait. Portrait specifications
may include size, wardrobe and background. These specifications are
available from the yearbook advisor; it is the students' responsibility to
provide these specifications to their photographer. The portraits will not
be returned and must meet the school's deadline of November 1st. Purchase
of the yearbook does not guarantee the purchaser's photo will appear in the
book. See Appendix B.
Obituary Policy
With the consent of the family the birth and death date with follow the
individual's name beside the portrait in the appropriate section.
Advertisement Policy
All advertising (commercial or personal) accepted by the staff must follow
the same editorial guidelines. Acceptance of advertisements does not
constitute endorsement by the yearbook staff, or any affiliate of the school
district. Because of liability, no encrypted, coded or abbreviated messages
will be printed. If a student appears in a commercial ad, a release must
be on record. See Appendix C. The yearbook staff reserves the right to
refuse any advertisement it deems libelous, obscene, vulgar, or
inappropriate for this book. This would include no nudity in any form.
Exchange Policy
Damaged or incomplete books will be exchanged or refunded provided no
alterations to the book have been made.
Design Policy
Each section editor will be responsible for facilitating the design process
for his or her section. Section layouts will be approved by the editor
prior to initial revision.
Preparation of Pages
Pages will be prepared in accordance with the printing company's
specifications.
Book Sales
Book sales will begin at Back to School Night. Also, we will sell books the
first weeks of October, November, and December in the lobby before school
and in the cafeteria during lunches. Book prices will be set on a sliding
scale to be distributed at the beginning of the school year.
Advertisement Sales
Sales will begin two weeks prior to school opening. Staff members will be
assigned territories from which they may not stray. Any staff member who
sells more than $500 in commercial ads will receive a free yearbook.
Attendance Policy
The yearbook staff must adhere to the established school attendance policy.
If a student is absent on a deadline date, it is expected that their work
be turned in regardless. Staff members are expected to attend scheduled
after-school sessions.
Deadlines
Deadlines will be provided by the publisher. Adviser will create weekly or
bi-weekly mini-deadlines to keep the staff on track for the publisher's
previously established deadlines.
Appendix
Yearbook Forms:
Check Sheet
Photo Release
Apearance in Commercial Photo Release
Yearbook Deadline Goals
Yearbood Deadline Evaluation Form #3
Story Evaluation
Appendix Form A: Check Sheet
The following checklist must be attached with a paper clip before you turn
your layout into the adviser.
Name ________________________ Page #'s ______
Layout Title _________________________
1. Cross checked all names in roster for correct spelling ____
2. Pages are numbered correctly (see ladder if not sure) ____
3. Placed folio art ____
4. Folio copy in caps ____
5. Body copy was done in Edit Story ____
6. Spell checked ____
7. Indexed names ____
8. Pictures are numbered left to right ____
9. All pictures match/stickered to the number ____
Of the picture blocks in the layout ____
10. Picture blocks are solid black fill at 100%-SAVE,
go to SELECT ALL; Change fill to 10%, then print at 75%
11. Layout was checked by the editor of your department _______________
Signature
12. Layout was checked by the editor of the yearbook _________________
Signature
Signature _________________________ Date ______________
Photo Release Form
I, _________________________________, am submitting a Senior Portrait
taken by an outside studio photographer. I realize that because my
portrait was not taken by the school photographer (insert contracted
name here), that when it appears in the yearbook it may not look the
same as those taken by the school photographer. I also realize that
my portrait may stand out because of those differences. I do not hold
the yearbook staff, adviser, or the school's administration responsible
for any differences in appearance.
Appearance in Commercial Photo Release
I, ____________________________________, hereby release the school's
administration, the yearbook staff, and advisers from any liability
from the use of this photograph in a commercial ad that appears in
the yearbook. My appearance in the ad does not necessarily mean I
endorse the business.
Appendix Form D:
Yearbook Deadline Goals Name ____________
Deadline # ________
Staff Goals: | Verification:
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Personal Goals: | Verification:
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Favorite class memory from this deadline:
On separate paper, write a note to the adviser.
Dear . . . (Here is your chance to let the adviser know how things are
going for you and to mention problems or concerns related to yearbook,
skills you need help with, computer problems that need attention, etc.
Compliments accepted, too!
On separate paper, write a note to the editors-in-chief.
Dear Editor(s) . . .
(Here is your chance to let the editors know how things are going for
you and to mention problems or concerns related to yearbook. A little
venting of frustration is good for the soul but remember they'd be happy
to hear praise, too.)
Appendix Form E:
Yearbook Deadline Evaluation Form #3
1. Spread Topic: ______________________________________________
Section : ______________________________________________
Page Numbers: ______________________________________________
Check out time on deadline night: __________________________
2. Number of interviews done in person: _______________________
Number of different students used in spread: _______________
Number of quotes used in spread: ___________________________
Names of people used in spread not in book before:
Names of people used in spread now in book 4 times or more:
3. What part of your spread are you most proud of and why?
4. What part of your spread would you change if you had time and why?
5. Evaluate your dominant photo for visual impact, composition and quality
of print.
6. One of your stories and one of your spreads may be selected for contest.
Which story should we select? Why?
7. Which of your spreads has the best overall impact, balance, and reader
appeal? Why?
Appendix Form F: Story Evaluation
Editor ____________________________________ Date ___________
Student Evaluation
Writer's Name ______________________________________
Subject of story _____________________________________
Fixed Criteria Yes No
1. Story neatly written or typed ____ ____
2. Double spaced ____ ____
3. Name on paper ____ ____
4. Met deadline ____ ____
Variable Criteria Excellent Very Good Good Weak Not Acceptable
1. First Reaction? 1 2 3 4 5
2. Good Choice of 1 2 3 4 5
Subject Matter?
3. Lead well-written 1 2 3 4 5
4. Essential 1 2 3 4 5
information
included in lead
5. Timeliness, 1 2 3 4 5
proximity,
human interest,
prominence, and
conflict
included,
appropriate?
6. Story held your 1 2 3 4 5
interest?
7. Story flowed 1 2 3 4 5
smoothly
8. If news story, 1 2 3 4 5
follows inverted
pyramid style or
other style
appropriate?
9. If feature story, 1 2 3 4 5
has good conclusion
10. Quotes used as 1 2 3 4 5
support
11. Attribution 1 2 3 4 5
properly written
12. Active verbs used 1 2 3 4 5
to keep moving?
13. Few misspelled 1 2 3 4 5
words?
14. Proper punctuation? 1 2 3 4 5
15. Proper style 1 2 3 4 5
followed?
Your grade? Circle one.
A+ A B+ B C+ C D+ D F
Other Comments: Make sure you justify the grade you gave. Use the
back if necessary.
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